PODCAST BRANDING
Hacking Innovation
Human1st had everything they needed to launch a successful B2B podcast: a great name, expert guests, and interesting topics. All they lacked was compelling artwork, so the opportunity for collaboration was huge.
It was my pleasure to help Simon Tratnik, the company's founder and host of the show, launch the podcast in early 2024 with beautiful branding.
YEAR
2024
CATEGORY
Business, Tech
Sketches exploring early ideas.
Initial Options
Based on the brief, I developed several strong options for Simon to choose from. These can be seen below, along with the proposal. We were seeking something unique, bold, and conceptual.
Presenting multiple options in context helps the host make a final choice.
Podcast Cover
In the final show cover, a pulse effect represents the impact one innovative person (or idea) can have on a business. The design is conceptual, highly legible, and effective at all sizes.
The podcast cover features striking colours and a clever concept.
A suite of editable templates was developed to help with promotion.
Episode Graphics
Key ideas and conversations are highlighted in animated audiograms. Each guest has their name, headshot, and topic captured in appealing thumbnails that look great across all platforms.
The “pulse effect” is developed further, representing ripples of influence around the guest and their ideas. Framing guests in a complementary way encourages other experts to be interviewed on the show.
Outcome
Simon received a comprehensive delivery filled with all the graphics he needed to launch his show successfully.
“Everything looks perfect. Thank you for your hard work and dedication. This turned out even better than I expected...”
— Simon Tratnik, Host of Hacking Innovation —
✶ Let's make Art for Audio. ✶