Just Launched: Content, Briefly

I'm happy to share that the latest podcast from Superpath launched today, complete with the bright orange branding we created for it:

The show features brief interviews with leaders in content marketing, revealing valuable advice and best practices in the field.

It's hosted by Superpath's founder, Jimmy Daly. Have a listen:

Content, Briefly

“Content, Briefly” is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet’s best content marketing community.

In this episode of Content Briefly, we’ve interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

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Timestamps:

00:00 Intro

02:56 Who is Kasey Fleisher Hickey?

03:17 Kasey’s background.

04:13 What is Attentive?

04:58 Black Friday and Cyber Monday marketing campaigns.

06:14 Experience leading content at Attentive for 4 years.

08:08 Content as a program vs. content as a service.

11:03 Content team structure at Attentive.

12:10 Setting boundaries between other teams.

17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro

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